Reinvigorate your referral program: Double the reward value

April 16 2019

 A common challenge with on-going referral programs is keeping them top of mind for your brand advocates. One approach we recently tested with a client was doubling the reward for one week, from...

5 Best Practices for Creating a Referral Program

April 15 2019

Referral programs have become prevalent in the promotional marketing space. Having your customers advocate for your brand seems obvious. According to research from Nielsen, 83% of consumers say...

Loyalty: No Points Required

March 12 2019

It is well known, a loyal customer is more profitable and spends more, but too often marketers think of loyalty as a program rather than an outcome. While traditional loyalty programs have their...

Five Best Practices for Establishing a Successful Appeasement Program

February 4 2019

One of the realities of running any business is the need to make unhappy customers happy. In a world of real-time social sharing, one frustrated customer can have significant consequences to your...

The Grand Awakening and Steps Toward Digital Sovereignty

September 10 2018
When it comes to privacy, trust and the future of consumer engagement things are changing fast. While it’s widely accepted that more has changed in the last ten years than has changed in the...

What Child Development Research Can Teach us About Trust

August 14 2018

Every day of our lives, we’re navigating through a sea of information. If you’re beginning to feel as if the water is reaching up to your chin sometimes, you’re not alone. While we’re all...

Breaking the Cynicism Cycle: How Consumers Can Learn Trust Again

August 7 2018
I’ll confess it right away: I’m a cockeyed optimist. It might seem strange that I’ve spent the last two years conducting research on cynicism, but life takes some crazy turns sometimes, and, as a...

Do high prices lead to higher expectations?

July 30 2018
If you pay more for something, you generally expect it to perform better. So, a high-priced aspirin should cure your headache faster, right? This is called the placebo effect. But a high-priced...

Have you ever attended a business conference you’d recommend to 91% of your colleagues?

July 27 2018
I go to a lot of industry conferences, and I usually find that what happens in the hallways is more valuable than what goes on in the workshops. While I enjoy the “break time” to talk with my...

Engage Your Consumer with YA Innovation

July 16 2018
Brands make the products. Brands advertise and market the product. Your supply chain gets the products into the right retailers at the right time. And then, for many brands, that’s when the whole...
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