Why SMS may be your best engagement tactic (Still!)

May 30 2018
It happens 18.7 billion times a day, all across the globe – a text message is sent via mobile phone. While it seems hard to imagine life without texting (officially known as SMS, for Short Message...

Highlights from ANA Brand Activation Conference, Part III

May 14 2018
The 2018 ANA Brand Activation Conference was jam-packed with great content and impressive presenters. In the past couple blog posts, I’ve been covering some highlights. This week, I’m sharing my...

Highlights from ANA Brand Activation Conference, Part II

May 7 2018
I learned so much when attending the 2018 ANA Brand Activation Conference in Chicago this spring. While there were many terrific presentations, I gathered my “top six” to share on the YA blog....

“Brave Marketers” at the 2018 ANA Brand Activation Conference Part I

May 1 2018
Industry conferences are a great chance to step away from the day-to-day office routine and gain a different perspective. I recently attended the ANA Brand Activation Conference in Chicago, and I...
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