Survey: Twin Cities Professionals Think the Super Bowl will Give Their Business Enhanced Attention, BUT, They Will be Happy When It’s Over

January 16 2018

Minneapolis, Jan. 17, 2018 – According to a new survey of nearly 100 Twin Cities professionals, the upcoming Super Bowl’s stint in Minnesota will give their businesses attention, but it will be short lived.

The survey was conducted by downtown Minneapolis-based YA, the market leader in delivering high-impact, data-driven marketing promotions for the nation’s most respected brands.

Nearly half (40 percent) of those surveyed believe having the Super Bowl in the Twin Cities will bring their companies enhanced attention and publicity.

“Minneapolis has one of the most vibrant downtowns in the nation, and we’re ready to show the world our robust business, entertainment and downtown residential offerings,” said YA CEO and mpls downtown council (mdc) Executive Committee Member Chris Behrens. “With this past weekend’s Vikings win, we could be on the road to making history if our Vikes get to play the big game in our big city.”

And while the hype here has increased to a roar for now, less than a third (29 percent) of respondents believe the Super Bowl will help bring the company more business long term.

However, Twin Cities professionals are making the most of it in the near term. Half say their company will host Super Bowl parties for employees and less than one quarter (22 percent) say extra traffic and detours will hurt their business.

And while nearly a third (27 percent) are marketing to Super Bowl attendees in hopes of getting more business, nearly two-thirds (64 percent) of respondents say they will be happy when the Super Bowl is over.


About the Survey

YA conducted the survey of 98 Twin Cities Professionals from Jan. 10-Jan 14, 2018.


Survey Responses

Do you think having the Super Bowl in the Twin Cities will help bring your company enhanced attention/publicity?
Yes: 40 percent
No: 60 percent

Do you think having the Super Bowl in the Twin Cities will help bring your company more business long term?
Yes: 29 percent
No: 71 percent

Does your organization plan to market to Super Bowl attendees?
Yes: 27 percent
No: 73 percent

Will your organization have a Super Bowl party for your employees
Yes: 49 percent
No: 51 percent

Will extra traffic/detours during the Super Bowl hurt your business?
Yes: 22 percent
No: 78 percent

Will you be glad when the Super Bowl is over?
Yes: 64 percent
No: 36 percent


About YA
For more than 45 years, YA has been a leader in promotional marketing services. We deliver high-impact data-driven digital, social and mobile promotions, such as rebates/rewards, enter to win and loyalty programs, to the nation’s most respected brands. With deep expertise across several industries, our end-to-end management of 3,500+ promotions each year helps our clients reach tens of millions of consumers annually. This makes us experts at turning even first-time customers into loyal brand advocates who take action, buy more and spread the word. For more information, visit:

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