YA Featured in Human Resource Executive Magazine - 'Motive to Move'

March 20 2018

It would be hard to find a company more closely associated with its small-town, longtime home than the direct-marketing firm YA, which, for much of its 46-year existence, was known as Young...

YA’s Survey on Promotions Featured in Bulldog Reporter

February 9 2018

A recent study by omnichannel marketing promotions firm YA shows that consumers expend considerable effort researching their durable goods purchases. Retailers struggle with generating these user...

Survey: Majority of People Would Use Rebates for Valentine’s Day Gifts, But 60 Percent Say They’d Keep it a Secret From Their Sweetie

February 5 2018

Minneapolis, Feb. 5, 2018 – Being thrifty is romantic. That according to a January 2018 survey by digital marketing promotions company YA. More than half (51 percent) of respondents said that they...

Survey: Twin Cities Professionals Think the Super Bowl will Give Their Business Enhanced Attention, BUT, They Will be Happy When It’s Over

January 16 2018

Minneapolis, Jan. 17, 2018 – According to a new survey of nearly 100 Twin Cities professionals, the upcoming Super Bowl’s stint in Minnesota will give their businesses attention, but it will be...

Twin Cities Executive Survey Finds Critical Need for Data and Analytics in Marketing and Points to Reasons Why Companies Aren’t Further Along in Digital Transformation

October 10 2017

MINNEAPOLIS – Oct. 10, 2017 – A recent survey of Twin Cities marketing executives finds that there is much work yet to be done in making the digital transformation that is critical in today’s...

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