September 20th Second Annual Ignite –Research and Application: Protecting Trust in Today’s Consumer Journey Hosted by YA and UMN Carlson School of Management, Institute for Research in Marketing.
In today’s business world, there is perhaps no greater challenge or necessity than gaining and keeping the consumer’s trust. The Ignite 2018 Conference pairs top academic scholars who have cutting-edge research on the topic of trust with corporate leaders who will share real-world implications of managing trust.
Speakers include Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo, who will discuss what the company learned about rebuilding trust. Other speakers include Gary Judd, global leader of FranklinCovey’s “Speed of Trust” practice, Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist, who will speak to the consumer drivers and the activism movement, Michael Becker, an internationally recognized speaker and co-founder of mCordis, and esteemed University of Minnesota professors Melissa Koenig, Akshay Rao and Kathleen Vohs.
To register, visit the Event website.