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October 2nd - 4th: Path to Purchase Expo

October 2-4 Path to Purchase Expo

YA is hosting the Loyalty & Personalization Track (10/4) in Room M100A (Mezzanine Level) at the Minneapolis Convention Center.

The Destination for Getting Ahead of Tomorrow's Shoppers - From transformation to activation, we empower professionals that are influencing the entire path to purchase.


10:30 AM - 11:00 AM

The Future of Brand Loyalty: How to Inspire Loyalty for the Shopper of Tomorrow

Amit Sharma,  Founder/CEO, Narvar amit@narvar.com 

Amit Sharma is the founder and CEO of Narvar, an enterprise-grade SaaS platform that drives brand loyalty at scale by enabling immersive and emotional post-purchase customer experiences. Based in the San Francisco Bay Area, Narvar serves 400+ retailers like Sephora, Patagonia, Crate & Barrel, Gap and GameStop. Sharma has decades of experience across supply chain, information technology and business analytics at companies including Apple, Walmart and Williams-Sonoma. Sharma received his BS in electronics engineering and MBA from Duke University.


1:00 PM - 1:45 PM

Effective Personalization in a Real-Time World

Chris Saroka, VP, Digital Media, Valassis Digital sarokac@valassis.com 203-225-9405

Chris Saroka is vice president, digital media, for Valassis Digital, a leader in digital marketing intelligence. The company provides best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and expanded media offerings.  In his current role, Saroka oversees the consumer packaged goods vertical and shopper marketing efforts for Valassis Digital. Prior to joining Valassis in 2000, he spent several years working for Seacoast Media Group (a Dow Jones Company) in newspaper advertising.


2:15 PM - 2:45 PM

Sharpening the Impact of Shopper Marketing Through Data Integration

Brian Kittelson, SVP of Brand Commercialization & Shopper, MatchMG brian.kittelson@matchmg.com 612-799-1530 (main contact)

Brian Kittelson oversees the Brand Commercialization and Shopper Marketing practice for Match North America. Kittelson is a seasoned marketing executive with a proven track record for growing brands and the businesses they represent. With over 20 years of CPG marketing experience with General Mills, Kittelson brings a unique blend of consumer and retail marketing experience to businesses.
Prior to joining Match, Kittelson built and ran General Mills retail marketing organization.


Scot Wheeler, SVP Applied Analytics, MatchMG scot.wheeler@matchmg.com

Scot Wheeler oversees Match North America in its evolving analytics and data-driven experience (DDX) offering. Wheeler brings over two decades of experience and leadership at the intersection of analytics, strategy, business development, innovation and technology. Prior to joining Match, Wheeler was the director of consumer insights and marketing analytics at the online grocer Peapod.

In addition to his work with agency clients and at Peapod, over the last 5 years, Wheeler developed and taught the digital marketing course in Northwestern University’s Medill Integrated Marketing Communications Master’s Degree program.


To learn more about the Expo click here. 

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