How Coronavirus could impact your promotional marketing plans

March 12 2020

With the Coronavirus (Covid-19) sparking consumers to raid their local retailer’s toilet paper and hand sanitizer supplies, many marketers are beginning to give their marketing plans a second...

Driving engagement at events with purchase incentive promotions

March 2 2020

Event marketing has long been a key tactic in the promotional marketer’s tool kit, but tying the event execution into sales or other success metrics has been difficult to measure. Thus, marketers...

5 Considerations that Will Make or Break Your Sweepstakes or Contest

February 18 2020

Sweepstakes and contests are great promotions to engage consumers and increase sales. Many brands utilize these promotions serve as a way to secure valued shelf space by teaming with retailers or...

Should retailers implement instant discounts or create a rebate program?

February 3 2020

Many retailers shifted away from rebate programs because of the perception that rebate processes make for poor customer experiences. This led retailers to move toward instant discounts and...

Should a manufacturer run a rebate program or fund an instant discount?

January 21 2020

To drive sales, many manufacturers have included rebates in their marketing toolkit for years. However recently, retailers have pushed their suppliers to move to instant discounts taken at the...

Exploring Instant Discounts and Rebates

January 6 2020

There is a lot of debate in the promotional marketing world about instant discounts versus rebates. While manufacturers often prefer rebates because they allow them to collect consumer information...

3 Ways to Use Charitable Rewards in Promotional Marketing Campaigns

November 4 2019

For years, brands have partnered with nonprofits and charities as way to give back to their communities. Now, those same brands are looking for ways to extend those community relationships and...

4 Ways to Innovate Your Rebate Program

October 17 2019

Traditional rebate programs often go stale after years of driving sales for marketers. Many have stopped attracting new customers at the same rate or are no longer exciting to retail partners. In...

3 Takeaways from Ignite 2019: Marketing to Generations

October 8 2019

Ignite 2019 was a success with nearly 250 attendees and 8 great speakers sharing their insights from both academia and the business world! The conference theme “Marketing to Generations: Why Does...

2019 Ignite Conference Leads with Strong Line Up

September 10 2019

Launched in 2017, through partnership between YA and the Carlson School of Management at the University of Minnesota, Ignite is no ordinary marketing conference. Using a unique format, pairing...

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